The success of your Coming Soon page is dependent on who your customers are and how soon they will be needing your services or products. If you can’t convey the most important information to your potential clients with beautiful images and typography, your Coming Soon page may fall flat. Freelancers know the important of a great Call to Action and succinct text highlighting their best features, and Coming Soon pages show off their work exactly how they want it. Here is a great article by wikipedia, detailing the importance of great copy writing.